As Atlantic countries are entering the extreme weather and hurricane season, a survey by insurance company Esurance unveiled that 75% of Americans are unprepared for natural disasters. Most of them are aware of the potentially expensive and dangerous outcomes but limit preparation to the basics, such as having some provisions of food, water, and first-aid kits. Only a quarter of respondents have invested in products like generators, hurricane shutters, wet-dry vacuums, or storm panels, and nearly half of the surveyed are not considering home technologies such as smart smoke alarms or water sensors that can alert homeowners of a flood or fire via cell phone.

In case of a real critical situation, the response might be too slow and confused, thus almost ineffective. As human reactions in crisis tend to be similar both in personal and professional contexts, we might expect an emergency response to be meagre at individual and family level, as well as in companies and businesses.

Professor Kathleen Tierney, one of the top US experts in the political economy of disasters, once explained that many people try to face unluckily events by doing quickly what they do not ordinarily do, in an environment, they are not familiar with. This is the real weak link when a smooth and consistent crisis response is needed.

In order to ensure a harmonised and well-orchestrated crisis management plan, people should be put in the best possible condition to know what is going on, which measures have to be immediately taken, how to communicate and collaborate with key stakeholders. Taking individual and team efforts back to a quiet and familiar environment contributes to improve response quality and speed, and mitigate the consequences of poor crisis management.

This is one of the benefits of Emergency Response Director by KRIU (ERD Powered BY KRIU), our intuitive software solution to early detect critical events and improve organisational resilience. It allows Crisis and Business Continuity operators to automatically collect, aggregate and provide information from authorities and relevant sources (institutional bodies, news agencies, etc.), filter fake crises, geo-localize potential issues, streamline communications among crisis stakeholders, track crisis response and tasks execution – in the quiet and familiar environment users need to be efficient and effective.

Would you like to have a sneak peek of ERD Powered BY KRIU? Contact our team for a demo.

Photo credit: Michael Held